From Mission to Mailbox: Maximizing Engagement with Direct Mail
A Talk by PHIL GOODHART (CONSULTANT, PMG MARKETING SOLUTIONS)
About this Talk
In an era dominated by digital marketing, direct mail remains a powerful yet often overlooked tool for driving engagement and fundraising success. With a history spanning more than a century, this proven channel offers distinct advantages that can enhance and complement digital efforts. By integrating direct mail into a broader strategy, organizations can build stronger connections with donors, prospects, volunteers, and program participants, ultimately leading to more meaningful and effective engagement.
