Google Ad Grants Won’t Save a Bad Website: How to Set Up Your Non-Profit Site the CORRECT Way!

So, you want $10,000 a month in free Google Ads for your non-profit? That’s amazing! But here’s the catch—Google won’t approve just any website. A cluttered, slow, or poorly structured site can leave you ghosted by Google before you even get started.

Think of your website like a car. You wouldn’t drive a rusty old jalopy into a high-stakes race, right? Well, applying for the Google Ad Grant with a broken website is like showing up with three flat tires and no steering wheel. It’s just not going to work.

In this session, I’ll break down exactly what your website needs to qualify for the Google Ad Grant and attract donors who actually stick around (and donate!). We’ll cover:

1. Why WordPress is the Best Choice – and why renting your website from Wix or Squarespace is like paying for a house you can never own.
2. The Must-Have Pages for Non-Profits – If you’re missing even ONE of these, your chances of approval plummet.
3. The Power of Google Analytics & Tag Manager – Because if you’re not tracking visitors and conversions, you’re basically marketing with a blindfold on.

By the end of this session, you’ll know what a non-profit website needs, avoid common pitfalls, and create a solid foundation that helps you win with Google Ad Grants, donations, and event registrations.

Join me and let’s make your website unstoppable!

3 Key Takeaways:

1. A bad website can kill your Google Ad Grant dreams before they even start—learn how to get it right from day one.
2. WordPress = Ownership & Power—stop wasting time on platforms that hold your site hostage.
3. Google Analytics & Tag Manager are your secret weapons—if you’re not tracking conversions, you’re leaving donations on the table.

Ready to build a site that gets approved, attracts donors, and grows your mission? Let’s go!